neuromarketing

UCLA Utilize Neuromarketing To Find Most Effective Anti-Smoking Ads

UCLA Utilize Neuromarketing To Find Most Effective Anti-Smoking Ads

If you follow the field of neuromarketing, you may be aware that what we report liking or finding most effective is often very different from what our brains tell us we really like. This has again been reported in a new study by researchers at UCLA who looked at both self reported preference and brain responses to public service announcements in relation to smoking cessation.