The same gene variations that make it difficult to stop smoking also increase the likelihood that heavy smokers will respond to nicotine-replacement therapy and drugs that thwart cravings, a new study shows.
If you follow the field of neuromarketing, you may be aware that what we report liking or finding most effective is often very different from what our brains tell us we really like. This has again been reported in a new study by researchers at UCLA who looked at both self reported preference and brain responses to public service announcements in relation to smoking cessation.
New research from University College London suggests smoking is associated with more rapid cognitive decline in males. Additionally, men who continue to smoke experience greater cognitive decline than those who quit during the experimental time frame.